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Empowering Digital Transactions: A Comprehensive Guide to Payment Gateways and Wibmo Areion’s Innovation

The dynamic landscape of digital payments has posed challenges and opportunities for stakeholders across the financial ecosystem. From merchants and payment facilitators to issuers and payment gateways, each entity grapples with considerations of customer convenience, operational costs, compliance, security, and value-added services. This comprehensive guide explores the critical decision of selecting the right payment gateway, emphasizing the importance of compliance, security, transparent costing, and value-added services. Additionally, we delve into the innovative features of Wibmo Areion, a cutting-edge payment gateway that redefines the digital payment experience. Understanding the Landscape: The payment ecosystem operates as a connected network of platforms, where the considerations for selecting a payment gateway vary based on the role of the player. The two primary providers of payment gateway services to merchants are acquiring banks or intermediaries such as Payment Aggregators, Payment Facilitators, or PSPs. Table Stakes and Prerequisites: Before embarking on the payment gateway journey, certain prerequisites must be addressed. Compliance with supported payment schemes and robust technological infrastructure, complying with standards like PCI DSS and NPCI for UPI, is crucial for a seamless and secure digital payment experience. Key Business Considerations: Cost per Transaction (MDR): Derived from the Merchant Discount Rate (MDR), transparent costing is complex and varies based on factors like merchant category code, payment limit, and payment instrument type. Transaction Success Rate (SR): Paramount for all stakeholders, payment gateways strive to offer the highest success rate through innovative payment flows and partnerships. Fraud Management: A robust fraud management platform is essential to minimize chargebacks and secure payments, especially in online transactions. Billing, Reporting, and Dashboards: Transparent billing and reporting are crucial for stakeholders to gain clear insights into transactions through simple and informative dashboards. Differentiators and Value-Added Services: Beyond core capabilities, payment gateways seek to differentiate themselves through value-added services: Frictionless Check-Out: Using biometrics for seamless authentication. Loyalty Programs: Allowing customers to earn and redeem loyalty points at checkout. EMI Options: Providing affordable instalment options at checkout. Diverse Payment Methods: Supporting additional payment methods such as wallets, net banking, and local payment methods. Unveiling the Future: Exploring Wibmo Areion Payment Gateway In the rapidly evolving landscape of digital payments, having a robust and versatile payment gateway is crucial for businesses seeking seamless transactions and enhanced customer experiences. Wibmo, a leading player in the fintech industry, introduces its cutting-edge payment gateway — Wibmo Areion. Let’s delve into the features, benefits, and potential impact of this innovative solution. The Rise of Wibmo Areion: Wibmo Areion represents a significant leap forward in the world of payment gateways, offering advanced features and capabilities designed to meet the dynamic needs of modern businesses. From security enhancements to a user-friendly interface, Wibmo Areion aims to redefine the digital payment experience. Key Features: Enhanced Security Protocols: Prioritizing transaction security with state-of-the-art protocols and compliance with PCI DSS standards. Seamless User Experience: Commitment to a smooth and seamless user experience for quick and hassle-free transactions. Adaptive Fraud Management: Employing adaptive fraud management tools to stay ahead of evolving fraud tactics and minimize chargebacks. Multi-Channel Support: Recognizing the diverse nature of modern transactions, Wibmo Areion offers support for various channels, including e-commerce, mobile payments, and in-app transactions. Flexible Integration Options: Providing businesses with flexible integration options through Rest-based APIs, ensuring a hassle-free implementation process. Benefits for Businesses: Enhanced Security: Instilling trust among customers by providing a secure and reliable payment environment. Improved Customer Experience: Contributing to an enhanced customer experience, leading to higher satisfaction and retention rates. Reduced Fraud-related Costs: Minimizing the financial impact of fraudulent activities, reducing operational compliance costs. Scalability and Multi-Channel Reach: Scaling with businesses as they grow and ensuring support for various platforms and channels. Efficient Integration: The flexible integration options make the onboarding process smoother, allowing businesses to quickly adopt and benefit from advanced features. The selection of a payment gateway is a nuanced decision that traverses various dimensions based on the role of the payment player. As stakeholders navigate this landscape, the emphasis on compliance, security, transparent costing, and value-added services will play a pivotal role in shaping the future of digital transactions. Let us work together and ensure that we, as one family, soar to new heights in the coming year. None of this would have been possible without each one of you. Your dedication and hard work have been the driving force behind our success. As we bid farewell to this incredible year, we express our deepest gratitude. We look forward to seeing you grow with us in the coming years. Author: Ravi Battula, Vice President- Merchant Acquiring Business Wibmo A PayU/Naspers FinTech Company Card Payment, Online Payments, Payment Gateway, Payment Processing, Payments Technology

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Things you must know about Tokenization — talk of the town

After the industry requested more time to comply with the latest data security rules, the Reserve Bank of India mandated the implementation of tokenization of card transactions, with a deadline of June 30, 2022, which is further extended to September 30, 2022. So, what exactly is tokenization? And how would it aid in the security of online transactions? Tokenization is a process of replacing sensitive information with non—sensitive information [token]either completely or partially, rendering the token useless for the unintended users. Tokens are irreversible, original data cannot be derived back using a key, unlike the cryptographic process. It follows the principle of ‘pseudonymization’ [Pseudo Anonymization or simply put alias or surrogate] for sensitive data like Aadhar, SSN, Credit Card, Bank ac/c, phone, or DOB. A tokenization system links the original data to a token but does not provide any way to decipher the token and reveal the original data. For e.g. in the case of a card/PAN, Token PAN is generated using the Format Preserving Hash which is irreversible PAN, and Lunch’s check is passed on the same so all the card validations on the token are also successful and follow card network rules. Original PAN: 7654 1111 1111 1111 Token PAN: 6667 2397 1422 2655 [Identical to PAN but of no value for a bad actor as it cannot be used without the valid Token Requestor and Merchant Id combination.] Any token generated for a card will inherit the key attributes of the original card e.g. expiry date, product code, card art, etc. Tokenization is a secure method of storing payment information. In essence, a token (an alias or a Pseudo number) is generated for the stored payment card. As a result, simply possessing the token does not grant you access to the card information without first passing through the tokenization system. When we apply this to the real world, we can see the benefits. Consider a website that sells specific products but also offers recurring deliveries. When a client purchases from the website for the first time, they will enter their credit card information themselves; however, for recurring transactions (such as the delivery of specific cosmetics on the first day of each month, for example), the information must be stored by the website in order for a monthly payment to be made. If card information is not stored securely, unauthorized personnel or even bad actors can gain access, causing a nuisance for the consumer and a serious problem for the merchant resulting in chargebacks. To solve this problem in the simplest way possible, we turn to tokenization. When a client first enters his card details, the payment platform collects the information and sends it to the tokenization system, which returns the token to the website and processes the payment. The token will be stored on the website in conjunction with the information entered during the registration process. For a Standing Instruction when the merchant website needs to charge the client on a recurring basis, it will simply send the amount and the token to the payment platform. The payments platform will then send the token to the tokenization system, which will map the card number against the token and complete the transaction on behalf of the customer. The website does not need to store the actual card details to process recurring payments using this method, and the payment process is limited to the dialogue between the tokenization system and the payment platform, both of which have high levels of security. Tokenization inherently uses a pseudonymization process to replace sensitive data with random data. Card tokens are intent-based which is unique per merchant. Card tokens generated at one merchant cannot be used at other merchants. In case of any data compromise at a particular merchant/entity, it cannot be used for any other purpose. Even if the bad actor wants to use the stolen token at the same merchant, they will also need the cryptographic keys to initiate any transactions which are almost impossible to get access to organization cryptographic keys. Hence tokenization makes the data storage, data transmission, and data usage very secure without worrying about misuse. In this case, the user would simply delete/cancel the token for a particular merchant only as opposed to canceling the card and managing storage at all other locations Because online shopping is becoming more popular by the day, cybercrime has skyrocketed so as data proliferation, both businesses and their customers must now rely on secure online solutions for all types of transactions. This means that more credit card information is being stored and processed, providing more opportunities for cybercriminals. Security solutions such as tokenization are arguably more important than ever before, as they can assure clients that their sensitive data is much more secure, thereby fostering trust and loyalty between businesses and consumers. Benefits of tokenization on your cards : · With rising subscriptions and recurring economy, intent-based unique tokens enable users to manage multiple subscriptions (COF or SI) very securely · Can be used for an online card on file and device-based tap n pay contactless payment on mobile devices · Greater protection against data theft due to higher storage security · Higher customer control to view and manage tokens and set controls · Bring standardization for card storage across the ecosystem rather than every entity implementing their own standards The Wibmo Areion ‘Token Hub,’ built in accordance with EMVCo standards, is the only unified tokenization solution for merchants, acquirers, Issuers, and Fintechs. It ensures that you are in compliance with the latest RBI guidelines while also providing a frictionless payment experience. To find out more, write to: sales@wibmo.com Author: Ravi Battula, Vice President, Merchant Acquiring Business Wibmo A PayU/Naspers FinTech Company Card Payment, Card Token, Digital Payment, Online Payments, Tokenization

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What are Pre-Paid Cards and how do they work?

By referring to Prepaid Cards, we first need to agree on what do we understand by Prepaid Card, and how do we see it? Do we see it as a closed card program or an open card program? Many get confused in the definition of what exactly is a Prepaid card? A Prepaid Card can be defined as a secured card (a plastic) that enables users to process transactions in order to make purchases of goods and/or services. We can then say that we do have two types of Prepaid Cards: Closed Card Programs. Open Card Programs. A Closed Card Program is usually referred to as a closed-loop, mostly in the form of Gift Cards, used by many stores. On the other hand, an Open Card Program is usually referred to as a debit card, which is linked to a bank account. Both solutions could be referred to as Prepaid Card solutions; however, one does not require the need of having a bank account but for the other, having a bank account is a must. To some extent, some countries around the world are now initiating closed-loop programs, as a debit card, for domestic card transactions. For instance, a country may opt to have a closed-loop domestic card program that can only be utilized in the country, in form of a domestic prepaid card scheme. In today’s world, Financial Institutions (FI) are working hard to promoting Financial Inclusion by providing financial services and/or products to customers at a very affordable cost. However, despite, the efforts and times put together by Financial Institutions, the results for getting everyone inclusive into the Financial Ecosystem is still low. Therefore, FI is constantly improving their products/solutions in order to meet customers satisfaction by positioning solutions such as Prepaid Cards in order to make inclusion attractive. That is why, to meet customer’s satisfaction, Financial Institutions have opened up to the closed/open loop payment program to reach out to all markets and/or segments. These programs have been put in place to solving problems for Consumers, Retailers, Corporates, and Governments. The benefit of those cards is that consumers can make use of the solution to make a purchase, pay bills, transfer funds, and/or withdraw cash from an ATM, Merchant/Retailer stores, or an Agent (Agency Banking), in a very convenient and secure way. Prepaid Cards used by the bank (“the debit card”), can also be offered to customers who do not qualify for credit facilities. By these means, the bank is offering a product to customers which will enable them to transact by using their own funds. On the other hand, Retailers or Merchants are also offering similar solutions to customers in form of Gift Cards, for instance, as previously mentioned. Once a Prepaid Card has been offered to a customer, the Service Provider will immediately issue a card to the customer in order to enable the customer to start transacting from day one. Nevertheless, to make this mechanism fully functional: A plastic card will have to be issued to the customer. Customer will have to load own funds onto the cards. The card will have an Expiring Date, Card Number, and a PIN. Customers can now start transacting. Yet, for Prepaid Card such as Gift Cards, cards can only be used within a network of retailers, and most of the time, the card does not have a PIN number for acceptance of transactions. However, transactions are authorized on a signature basis. So, Prepaid cards could be considered as a fast-growing segment for Retail Banking and Merchant Services Industry despite entries of new innovative payment technologies. Author: Nsele P. Bokuma, Director-Sales, South Africa Wibmo A PayU/Naspers FinTech Company Card Payment, Digital Payment, Online Payments, Prepaid Card

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